Author Archives: Todd Boaze

Economy and Skimming

Inflation is affecting people from all walks of life, therefore, skimming is increasing in some areas of business. This refers to the practice of charging high prices for the purpose of maximizing profit in the short run. It works best … Continue reading


Branding Products and Services

I decided to try an experiment the other day concerning logo visibilty. The day started out by looking for anything Coca-Cola related as I ran errands. In the end, I ran across 42 different types of Coca-Cola signage, logos, and displays. … Continue reading


Location is the Key

The location of any business is vital component to its success. A manufacturer or wholesaler must decide how to distribute their products. Working through established distributors or the manufacturers’ agent generally is most feasible for small manufacturers. Small retailers should … Continue reading


Grant Application Lesson

Grants are the cornerstone of community development. Monies are typically distributed evenly among qualified applicants. Therefore, Pell grants for student aid become increasingly critical during rounds of funding. I learned a valuable lesson with the application process while assisting a … Continue reading


Web Ad Flaws

http://www.boaze.com/blog/10-web-advertising-blunders Advertising under marketed products and services on the Web can make you look like a superstar with the right marketing mix. However, some technological blunders get in the way for advertisers who face incremental challenges in their own media … Continue reading


Go After The Sale

Approximately one week ago, a close friend called me on the phone. He asked me stop by his appliance store. During our phone conversation, he said sales are slumping and would like me to lend a helping hand to find … Continue reading


PPC Word Games

How much are you willing to spend for one click? Pay-Per-Click advertising will continue to improve one its priceless assets throughout 2012. Fascinating case studies suggest the online entrepreneurial community will experience sustainable campaign performance for the right price. You … Continue reading