Banner Ad CopyWriting
What are Banners?

First let us explain what Banners are and how they really derived as we know it on the internet. Web Banner - Typically 468 x 60 pixels in size, under 16k, and light animation is allowed. Web banners are measured in pixels. Ex: 468 x 60 standard Web banner means that it is 468 pixels long by 60 pixels wide. Other Skyscraper banners are usually 120 X 600 pixels.

Banners today are thought to be dead and not effective as they once were, but they are very much alive. Today when you go surf throughout the Web you'll see banners that seem to be almost everywhere. This is because it's like an advertisement which has an appeal.

The importance of having graphics with a simple ad.

There was a survey done at the University of Minnesota with a simple text ad compared to one with graphics. 45% interviewed said they read the text ad and gave a rating on appeal. 47% rated it higher when the same ad with a graphic used. This is because people normaly associate simple pictures when seeing an ad and they skim through it faster and easier with a graphic. They will read it more because it makes them feel comfortable when having to read an advertisement in general.

Banner Ads
468x60 Banner Ad	$25.00
120x600 Banner Ad	$150.00
Proofreading
Proofread Banner Ads	Quote