What is a Press Release?
A press release is a document that communicates information to the press. Press releases can publicize good news such as positive earnings and new product or service launches. All press releases have one thing in common. They share a media trait that compares to no other form of news distribution.
The smaller media players in the industry, however, will only notice good PR copy. Writing superior PR copy will get noticed by all media giants who are looking for great news coverage.
Thousands of journalists, newspapers, radio stations and TV stations can be reached effectively when you know the distribution channels. This is why a well-written press release copy is so important when it comes to publicity.
I will...
- Write your press release gracefully with AP or Chicago style.
- Make sure your information is accurate, exciting and newsworthy.
- Not use excessive adjectives or fancy languages.
- Stick to the facts and provide your contact information.
- Make it easier for media representatives to publish it.